Official WhatsApp compare

BizNuma vs Wati: WhatsApp CRM for Indian sales teams

Wati is a global Official WhatsApp growth / AI engagement platform — broadcasts, CTWA, omnichannel team inbox (WhatsApp + Instagram / Facebook / TikTok), Shopify tooling, and Astra AI. BizNuma is an Official WhatsApp CRM inbox for Indian sales teams: IndiaMART + JustDial + TradeIndia into one WhatsApp-first shared inbox, instant auto-reply, GST quotes in chat, and payment links on Pro+.

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Public pages checked 2026-09-16. Confirm live peer pricing before you buy.

Who each is for

Choose BizNuma if

You are a manufacturer, wholesaler, distributor, or trader closing India B2B marketplace enquiries on WhatsApp. You need one Official WhatsApp-first sales inbox, named paths for IndiaMART, JustDial, and TradeIndia, GST quotations in chat, payment links on Pro+, prepaid plans from ₹999/mo + 18% GST, and 0% Meta markup.

Wati may fit if

You want a global omnichannel growth suite (IG/FB/TikTok + WhatsApp), heavy CTWA/Shopify flows, multi-country engagement, or their AI/agent add-ons with strong Meta Partner / G2 social proof. Confirm live base stickers at wati.io/en/pricing.

Side-by-side

As of 2026-09-16, public marketing pages.

Feature	BizNuma	Wati
Official WhatsApp Business API	Yes	Yes — Official API / BSP; Meta Business Partner
Shared team inbox	Yes (WhatsApp-first, all plans)	Shared Team Inbox on all plans; omnichannel (WA, FB, IG, TikTok, etc.)
Multi-agent seats	Starter 2 · Pro 5 · Growth 10 · Scale 15	Growth 3 users; Pro/Business 5 + add-ons $24 / $69 per user/month
IndiaMART	Named product path	Not found on public marketing (as of 2026-09-16)
JustDial	Named product path	Not found on public marketing (as of 2026-09-16)
TradeIndia	Named product path	Not found on public marketing (as of 2026-09-16)
GST quotations in chat	Yes (limits by plan)	Not found as a named GST-quote pillar
Payment links in chat	Pro+ only	Pro: catalog pay options; Business: WhatsApp Pay API — different packaging
Broadcast	Official campaigns/month by plan (10 / 100 / 500 / 1,000)	Growth 15k/mo; Pro/Business unlimited
Other channels	WhatsApp-first	Instagram, Facebook, TikTok, SMS, calling, widget
Platform pricing	From ₹999/mo + 18% GST	Plan names + seats + 7-day trial public; base platform $ Unknown in static HTML — check their site
Meta conversation fees	0% markup stated	Messages via WATI rate card + Meta categories — markup policy Unknown (do not invent)
Trial	30-day Starter trial only (no card)	7 days free trial, zero setup fee
Chat history	30 days on every plan	Check their site

Both products are Official WhatsApp peers. Do not attack Wati as unofficial or “no inbox.” Do not confuse Wati’s ₹999 Single User / message-credits promo with BizNuma’s ₹999 Starter plan. Wati’s “#1” H1 is their marketing claim, not independent proof.

Pricing honesty

BizNuma: Prepaid from ₹999/mo + 18% GST (3 / 6 / 12 months). Meta fees with 0% BizNuma markup. 30-day trial = Starter only. Payment links in chat start on Pro+. Chat history is 30 days on every plan.

Wati: Publishes Growth / Pro / Business with a 7-day free trial. Seat add-ons (+$24 Pro / +$69 Business per user/month) and broadcast limits are public. Base platform stickers were not reliably present in static HTML as of 2026-09-16 — confirm live UI before customer-facing quotes. Message fees follow Wati’s rate card. A separate ₹999 Single User / credits promo is not the Growth/Pro/Business base plan and must not be equated with BizNuma Starter. Check live pricing.

When to pick which

Pick BizNuma when

The job is marketplace enquiry → WhatsApp-first Official sales inbox → GST quote → payment link (Pro+), with clear prepaid INR packaging and 0% Meta markup language — not a global omnichannel growth BSP.

Pick Wati when

You need Instagram/Facebook/TikTok alongside WhatsApp, heavy CTWA/Shopify commerce tooling, multi-country growth packaging, or their AI engagement stack. Evaluate live base stickers and rate card on their site.

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FAQs

Wati vs BizNuma

Is Wati built on the Official WhatsApp Business API?

Yes. Wati markets Official WhatsApp API / BSP connection and a Meta Business Partner badge. BizNuma is also Official API only — we never recommend grey/unofficial WhatsApp tools.

Does Wati have a shared team inbox?

Yes. Shared Team Inbox is included on all plans, with omnichannel channels (WhatsApp, Facebook, Instagram, TikTok, and more). BizNuma is WhatsApp-first for Indian sales teams.

Does Wati integrate IndiaMART / JustDial / TradeIndia?

As of 2026-09-16, those were not found on Wati’s public marketing. BizNuma names IndiaMART, JustDial, and TradeIndia as product paths into one Official shared inbox. We do not claim forever absence — only what public marketing shows today.

How long is each trial?

BizNuma: 30-day Starter trial only (no credit card). Wati: 7-day free trial, zero setup fee. These are different models — do not equate them.

Can I send GST quotations and payment links in WhatsApp with BizNuma?

GST quotes / estimates / proforma can go in chat (limits by plan). Payment links in chat are Pro+ only — not on Starter.

Does BizNuma mark up Meta WhatsApp fees?

BizNuma states 0% Meta markup. Wati bills messages via their rate card + Meta categories — we do not invent a 0% markup claim for Wati.

Is Wati’s ₹999 offer the same as BizNuma Starter?

No. Wati has advertised a ₹999 Single User / message-credits promo in places — that is not their Growth/Pro/Business base sticker and is not equivalent to BizNuma’s prepaid Starter from ₹999/mo + 18% GST.

Who should choose which?

Marketplace-led Indian B2B sellers who quote and collect on WhatsApp → start with BizNuma. Teams whose primary buy is a global omnichannel WhatsApp growth suite (CTWA, Shopify, IG/FB/TikTok) → evaluate Wati on their site, then compare live fees and workflow fit.