Official WhatsApp compare

BizNuma vs AiSensy: WhatsApp CRM for Indian sales teams vs marketing BSP

AiSensy is a strong Official WhatsApp marketing BSP — broadcasts, CTWA, chatbots/AI, multi-agent live chat, and a Free Forever funnel for founders and growth marketers. BizNuma is an Official WhatsApp CRM inbox for Indian sales teams: IndiaMART + JustDial + TradeIndia into one shared inbox, instant auto-reply, GST quotes in chat, and payment links on Pro+.

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Public pages checked 2026-09-16. Confirm live peer pricing before you buy.

Who each is for

Choose BizNuma if

You are a manufacturer, wholesaler, distributor, or trader closing India B2B marketplace enquiries on WhatsApp. You need one Official shared sales inbox, named paths for IndiaMART, JustDial, and TradeIndia, GST quotations in chat, payment links on Pro+, prepaid plans from ₹999/mo + 18% GST, and 0% Meta markup.

AiSensy may fit if

Your primary job is WhatsApp marketing — broadcasts, CTWA, retargeting, chatbots/AI agents, Shopify/ecommerce notifications — or you want to start on Free Forever and scale Basic/Pro for engagement. Confirm live stickers at aisensy.com/pricing.

Side-by-side

As of 2026-09-16, public marketing pages.

FeatureBizNumaAiSensy
Official WhatsApp Business APIYesYes — Official BSP
Shared team inboxYes (all plans)Shared / multi-agent live chat on paid plans; Free Forever = 1 agent
Multi-agent seatsStarter 2 · Pro 5 · Growth 10 · Scale 15Basic/Pro: 1 Owner + 5 free agent logins; extra agents ₹750/mo
IndiaMARTNamed product pathNot found as seller product integration; customer logo + case study only
JustDialNamed product pathNot found as product integration; homepage logo only
TradeIndiaNamed product pathNot found on public marketing (as of 2026-09-16)
GST quotations in chatYes (limits by plan)Not found as a named GST-quote pillar
Payment links in chatPro+ onlyWhatsApp Pay / Razorpay / PayU integrations claimed — different packaging; check their site
BroadcastOfficial campaigns/month by plan (10 / 100 / 500 / 1,000)Core product on paid plans; not on Free Forever (per their wiki)
Platform pricingFrom ₹999/mo + 18% GSTFree Forever · Basic ₹1,500/mo · Pro ₹3,200/mo (+ higher tiers/add-ons)
Meta conversation fees0% markup statedPublishes Meta rates; WCC charged directly by Meta — do not invent 0% markup for AiSensy
Trial / free start30-day Starter trial only (no card)Free Forever ongoing + wiki 14-day Pro trial after API — different model
Chat history30 days on every planCheck their site

Both products are Official WhatsApp API peers. Neither is framed as grey/unofficial. IndiaMART case study/logo ≠ seller lead integration.

Pricing honesty

BizNuma: Prepaid from ₹999/mo + 18% GST (3 / 6 / 12 months). Meta fees with 0% BizNuma markup. 30-day trial = Starter only. Payment links in chat start on Pro+. Chat history is 30 days on every plan.

AiSensy: Publishes Free Forever, Basic ₹1,500/mo, Pro ₹3,200/mo (plus higher tiers and add-ons) at aisensy.com/pricing. Meta per-message rates are listed separately. Free Forever does not include the full broadcast suite (per their help center). Re-check live UI before publishing sticker cells. Check live pricing.

We do not claim BizNuma is always cheaper — Free Forever exists. We do not invent a 0% Meta markup line for AiSensy.

When to pick which

Pick BizNuma when

The job is marketplace enquiry → shared Official sales inbox → GST quote → payment link (Pro+), with transparent INR SMB packaging and 0% Meta markup language — not a broadcast-first marketing stack.

Pick AiSensy when

The job is WhatsApp marketing at scale (broadcast/CTWA/chatbots), you want Free Forever to start, or you need their ecommerce notification / payment-integration stack. Evaluate their live pricing and Free Forever limits on their site.

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FAQs

AiSensy vs BizNuma

Is AiSensy built on the Official WhatsApp Business API?

Yes. AiSensy markets itself as an Official WhatsApp Business Solution Partner (BSP). BizNuma is also Official API only — we never recommend grey/unofficial WhatsApp tools.

What does AiSensy’s Free Forever plan include?

It is an ongoing free platform tier with limits (including 1 agent live chat and no broadcasting on Free per their help center). It is not the same as BizNuma’s 30-day Starter-only trial. Check aisensy.com/pricing and their Forever FREE wiki for the live feature list.

Does AiSensy connect IndiaMART / JustDial / TradeIndia seller leads?

As of 2026-09-16, AiSensy has not published those as seller product integrations on public marketing. IndiaMART appears as a customer logo and case study; JustDial appears as a homepage logo only; TradeIndia was not found. BizNuma names IndiaMART, JustDial, and TradeIndia as product paths into one Official shared inbox.

Can I send GST quotations and payment links in WhatsApp with BizNuma?

GST quotes / estimates / proforma can go in chat (limits by plan). Payment links in chat are Pro+ only — not on Starter.

What is the BizNuma trial?

A 30-day trial on the Starter plan only (no credit card). Pro, Growth, and Scale start when you subscribe. 30-day chat history is on every plan.

Does BizNuma mark up Meta WhatsApp fees?

BizNuma states 0% Meta markup. You still pay Meta conversation/template fees. For AiSensy, their public copy describes WCC / template charges handled with Meta — we do not invent a 0% markup claim for them.

Is BizNuma a marketing BSP or a sales CRM inbox?

BizNuma is an Official WhatsApp CRM inbox for Indian sales teams. Broadcast exists on Official templates with monthly caps, but the hero job is sales inbox + marketplace leads + quote→pay — not CTWA/broadcast-first marketing.

Who should choose which?

Marketplace-led Indian B2B sellers who quote and collect on WhatsApp → start with BizNuma. Teams whose primary need is WhatsApp marketing/broadcast/CTWA (including Free Forever) → evaluate AiSensy on their site, then compare live fees and workflow fit.

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